Mobile App Viewing Starting to Challenge Television

06 Dec 2012
by David Jannetta
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Flurry, the SF-based mobile analytics firm, says that the usage of mobile apps has overtaken browsing on the desktop web, and is now challenging time spent watching television.

Flurry CEO Simon Khalaf said “We ultimately expect apps on tablets and smartphones to challenge broadcast television as the dominant channel for media consumption.” He noted that US consumers are spending 127 minutes a day in mobile apps, up from 94 minutes a day during the same time last year. Desktop web browsing has declined from 72 minutes to 70 minutes during the same period.

Flurry estimates the average consumer watches 168 minutes of TV per day, the same as the previous year.

Games (43%), Social Networking (26%) and Entertainment (10%) apps accounted for 79% of the time spent per app category.


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