Reuters published a story today exposing highly suspicious mobile apps related to the movie industry.
Using IP Lasso’s AppGuard across various app stores, IP Lasso found that 90% of apps mentioning the Oscars® or the Academy Awards® were suspect and were either infringing on copyrights or flagrantly violating consumer privacy, or in most cases, both. These rouge apps are becoming a growing concern as many of them are deceiving consumers with unauthorized copyrighted material while damaging the credibility of branded entertainment, and ultimately violating consumers’ private data by requesting unnecessary access to contacts, camera, and even exact GPS coordinates stored on smartphones and tablets.
New guidelines are currently being structured in order to sanitize the mobile marketplace. In fact, the FTC released new guidelines for mobile apps earlier this month, while they also punished the popular app, Path, to the tune of almost $800,000 for privacy violations. IP Lasso can explain this further and show you a demo of how our technology can ensure compliance that protects both legitimate businesses and consumers from these potentially dangerous, exploitive apps.