Bloomberg released a video this morning outlining the rise of malware on mobile devices.
In order to attract downloaders, rogue app developers often use unlicensed intellectual property from the world’s most powerful brands. These developers hope that the average consumer, or worse yet children, see the logo or brand name and don’t think twice about downloading an app. This can lead to lost revenue for brands, and presents a massive PR risk.
There are over 2 million apps in the wild. Contact IP Lasso to learn how we can protect your brand from being used in mobile malware.