Knock-Off Apps Launch Alongside the Xbox One

04 Jun 2013
by James Westhafer
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Knock-Off Apps Launch Alongside the Xbox One

2 Weeks Post-Launch, Brand Poachers Already After the Xbox One

Amid much fanfare, Microsoft officially announced its new video game console on May 21st, Xbox One. Not only did the announcement quash long-standing “Xbox 720” name rumors, it also ushered in the much anticipated new generation of entertainment systems.

Though Microsoft was quick to act on protecting Xbox One related domain names, they failed to proactively monitor the app marketplaces and safeguard the Xbox One brand. During the launch event on May 21st, IP Lasso indexed all major app stores for apps containing the keywords “Xbox One” and “Xbox 1”. At the time, these two search terms yielded zero results across the five major app marketplaces. IP Lasso ran the same daily search over the course of the next two weeks and found 22 apps containing references to the Xbox One, including 10 apps containing Xbox One in the title. The full list of apps can be found below.

In stark contrast to Apple’s well-documented “walled-garden” philosophy, Google’s relaxed policies enable unlicensed app developers to freely develop and modify apps. Product launches like the Xbox one release present an opportunity for developers to upload apps and ride the success of popular brands. Three Xbox One apps were live in the Google Play store before Microsoft’s launch event, but relabeled three days after the launch to match the name of the newly released gaming console.

The hastily made “Xbox One Plus” app features a countdown to a  fictional release date wrapped in advertisements.

“The xbox One” was updated immediately following the announcement on the 21st, “XBOX One Plus” changed on the 22nd and “XBOX One News” was renamed on the 26th. Click here to view before and after snapshots of “The xbox One”.

Product launches like the Xbox One announcement generate buzz and excitement among consumers, but also attract interest from fraudulent app developers looking to cash in on the new technology. It is imperative that brands proactively monitor the mobile marketplaces around high profile product launches, because as the Xbox One example shows, unlicensed developers often react faster than the brand owners themselves.

 

App Name App Publisher Contact Developer Link to App
The xbox One Mobile App Mogul Contact Go to App
XBOX One Plus Appsmook Contact Go to App
Baseball:Second nine inn Theme DoggyBoy Contact Go to App
World of Video Games News DesDroide Contact Go to App
Major Nelson Sebastian G Contact Go to App
XBOX One News Hoecs Software Contact Go to App
Xbox One Noticias Regiomovil Contact Go to App
Xbox One UCCW Penhoat Design Contact Go to App
B1A4 BANA 1 Theme DoggyBoy Contact Go to App
XBOX One Region Unlocker Wavecrest Way Contact Go to App
Cheapogaming Dave Newton Contact Go to App
EurGame Pro EurGame Contact Go to App
Game It Consolas y videojuegos Adrián Domínguez Contact Go to App
Xbox One Preorder Lists Wavecrest Way Contact Go to App
Xbox One News Regiomovil Contact Go to App
EurGame EurGame Contact Go to App
Movie Night Out FirstLook Sync National Cinemedia, LLC Contact Go to App
Forums for Xbox Ape Discussions Contact Go to App
Cheapogaming Cloakedrat Contact Go to App
Fifa Soccer 14 Wallpapers HD Appario Contact Go to App
Xbox One Trailers Bpmcorp Contact Go to App
XBOX ONE NEWS Rafael Marfim Contact Go to App
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