Jay-Z and Samsung’s collaborative app, JAY Z Magna Carta, has been pulled from Google Play. (A cached version of the official app’s page can be found here.) Described as being one of the most controversial album launches in history, Jay-Z’s latest work launched exclusively on Samsung phones. The app attracted millions of downloads as well as the attention of fraudulent app developers. The retail version of the album is set to debut on July 9th, but IP Lasso found an app containing the entire album for free a day ahead of release.
The app, titled “Magna Carta Holy Grail”, contains Jay-Z’s album in its entirety. [Update: The app has been removed. For a cached version of the app page, click here] The developer, OJ, claims to be a “20 year old UMass-Amherst student from Boston“, listing firstname.lastname@example.org as his contact email. IP Lasso downloaded the app on video and confirmed that it contains a pirated copy of the album. Click here to see the app in action.
As evidenced by the fraudulent app detailed above, high value brands like Samsung should have mobile protection programs in place ahead of product launches.