Android is Everywhere: 1bn Users and Device Expansion

27 Jun 2014
by Reggie Pierce
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Android is Everywhere: 1bn Users and Device Expansion

Google’s Android platform now has over 1 billion active users, almost twice the 538 million it had just one year ago. This announcement came yesterday from Google SVP of Android, Chrome, and apps, Sundar Pichai, as part of his keynote address at Google I/O.

Android continues to grow in other ways, too, expanding its reach to laptops, cars, smart watches, and televisions.

As Android slowly makes its way into more and more aspects of those 1 billion users’ daily lives, the potential reward for IP infringing developers and privacy-invading hackers will increase. Brand owners must remain vigilant and agile in their enforcement strategies, as the mobile marketplace is growing and shifting at an ever-increasing rate.

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