Microsoft says they have “a world of apps in the Windows Store,” but is this a world you want to live in? How-To Geek points out that the Windows Store has been riddled with scammy apps and cheap lookalikes since its inception two years ago, and Microsoft hasn’t been doing much about it.
The unsavory apps are piling up, in some cases to a ridiculous level. Here are the search results for “iTunes” on the Windows Store. Most of the apps here use the iTunes logo, and some of them collect a fee as high as $8.99 before simply directing users to the appropriate place to download iTunes (from Apple, for free).
This rampant use of official logos and product names causes consumer confusion, and the problem is not affecting just Apple. How-To Geek says, “within half an hour we managed to find fake paid versions of Adobe Flash Player, Firefox, Pandora, IMDB, Candy Crush Saga, Wechat, WhatsApp, uTorrent, Picasa, Bluestacks, Minecraft, Spotify, Google Hangouts, Picasa, Clash of Clans, Blender 3D, and a lot more.”
Based on their policing strategy, How-To Geek argues that Microsoft is more interested in quantity of apps than quality. After all, they take a percentage of every dollar made in their app store, scam or otherwise.
IP Lasso has seen a very similar situation playing out in the Windows Phone Store. To make matters worse, developers on both stores often publish apps under confusing names, such as this selection of apps by someone called “Youtube.”
Hundreds of thousands of users are being affected, so we can only hope that Microsoft will see the light and start policing its app stores more effectively.
Brand owners concerned about these brand-damaging apps can contact IP Lasso for a free demonstration of our app monitoring and enforcement service.
Source: How-To Geek