Microsoft Starts Cleaning Messy App Stores

28 Aug 2014
by Reggie Pierce
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Microsoft Starts Cleaning Messy App Stores

In the wake of recent uproar over the vast numbers of confusingly similar and cloned apps in the Windows Store, Microsoft has released a statement regarding the steps they are taking to improve the situation.

The Windows Store app certification requirements have been modified to reduce the number of  misleading apps published, and these requirements will reportedly apply to the Windows Phone Store as well. IP Lasso has often seen egregious brand abuse and intellectual property infringement on the Windows Phone store, such as this collection of apps by so-called “Youtube” and this collection of apps from “WP8Apps2014,” which includes apps using Gmail, YouTube, BBC, and Facebook logos.

The essential changes to Microsoft’s policies are as follows:

  • Naming – to clearly and accurately reflect the functionality of the app.
  • Categories – to ensure apps are categorized according to the app function and purpose.
  • Icons – must be differentiated to avoid being mistaken with others.

Microsoft has also said they are thoroughly reviewing the Windows Store for apps that do not meet the new requirements, and they have removed over 1,500 apps thus far. No mention was made in Microsoft’s statement of whether they are conducting a similar review of the Windows Phone Store, where misleading apps are still quite prevalent.

As pressure builds on Microsoft’s app stores to curate a hassle-free environment for their users and to curb brand abuse, IP Lasso continues to take proactive first steps towards these goals for our clients. Brand owners can contact IP Lasso for a complimentary consultation on misuse of your marks on Microsoft’s and all other major app stores.


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