In August last year we wrote about Microsoft’s efforts to clean its messy app stores of misleading apps with egregious brand abuse and intellectual property infringement.
We’ve seen some improvement in the Windows Phone Store over the year, especially noting that Microsoft is relatively fast in taking down apps when challenged by IP owners. They may now need to redouble those efforts.
Yesterday the Wall Street Journal reported Microsoft is reaching out to developers to make it easy for them to modify their Android and Apple mobile apps to run on Windows products.
A broad and deep selection of apps, including the most popular titles, is crucial to convincing consumers to buy Windows devices, particularly smartphones where Windows versions of apps like Snapchat and Uber are either unavailable or inferior to their Android or iOS counterparts, according to the article.
The article noted that Microsoft exec Terry Myerson on Wednesday set a goal of 1 billion Windows 10-powered devices by summer 2018. If that pans out, software developers will have a massive potential audience for their apps.
And it also means that brand owners will have to be more vigilant than ever in monitoring the various Microsoft platforms. IP Lasso is the only brand protection company that includes all of the Windows stores in a fully integrated dashboard for our clients. Contact us for a complimentary consultation on the misuse of your marks on all of the major app stores and u-marketplaces.