We’ve often discussed our concerns about the large number of app permissions often required by developers – frequently with incredulously invasive permissions which have no relationship to the app – such as the flashlight app that requires access to contacts and calendar!
Now Bloomberg reports that Google will provide Android users with options to select which information on the device an app can access. This can go a long way to help users gain more control over who can access their private information.
According to article, Google is adding features to its mobile services as it seeks to attract users who increasingly are going online via their wireless gadgets. Android had 81 percent of the global smartphone market in 2014 while Apple’s iOS had 15 percent, according Gartner Inc.
Although this move won’t solve all of the privacy issues that we see on the mobile platforms, it is one small step to make them more secure. Brand owners should constantly be monitoring u-marketplaces to insure their brands are safe. Drop us a line or request a demo – we would like to hear from you.