IP LASSO at E3: The Rise of Mobile Gaming

19 Jun 2015
by Reggie Pierce
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IP LASSO at E3: The Rise of Mobile Gaming

We had the opportunity this week to visit E3 in LA, meeting with clients and trying to get a read on the growth of the industry.

The most striking development we saw was the enormous presence of mobile games at the show, most likely the biggest mobile showing ever for E3.  Bethesda kicked off the mobile fanfare by releasing a new companion app for Fallout 4, titled Fallout Shelter. The announcement was so popular that Fallout Shelter displaced Candy Crush as the number one app on the Apple app store. Bethesda also launched 3 other smartphone and tablet games.

To round out the list, EA announced Star Wars: Galaxy of Heroes for mobile, Beeline unveiled Ghostbusters Puzzle Fighter for mobile, and Square Enix, Telltale Games, DotEmu and Queens all announced major moves to mobile platforms.

Another noteworthy company looking for growth in mobile gaming is Facebook. Their head of gaming, Peter Jonas, was interviewed by David Cohen, and had this to say about what he wanted to get from E3:

“Simply more mobile: There’s a ton of opportunity for mobile game developers to create long-lasting entertainment brands that stay culturally relevant over long periods of time.”

As game publishers continue to expand into mobile, we expect the amount of time spent on smartphones and tablets to increase (smart device usage has already eclipsed TV viewing). Therefore it is very important for companies to ensure that their brands are safe and secure in mobile marketplaces.

 

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