IT’S TIME TO CLEAN UP WATCH FACES

27 Jun 2015
by David Jannetta
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IT’S TIME TO CLEAN UP WATCH FACES

Google announced in December the release of its official Android Wear Watch Face API for developers. Their stated aim was to “give users even more ways to express their personal style, while creating an opportunity for developers to customize the most prominent UI feature of the watches.”

This week Google released its first batch of new watch faces, including many famous brands such as Angry Birds, Terminator Genisys, and the much loved and long anticipated Hello Kitty official watch face.

Of course, as with most popular brands, knock-off versions of these watch faces have already been available for some time. Here is one of eight counterfeit Hello Kitty watch face apps on Facerepo.  Ironically, it comes with this warning before you download the fake:

Please do not copy, modify or distribute, for commercial or non-commercial purposes, any part of this watch face without the explicit permission of the original creator.

Hello Kitty also shows up on Gearfaces.com. A double irony here: an unlicensed watch face available for download on an ad supported site, and one of the many advertisers is MVMT- an Indiegogo favorite watch company which, from their website,  “was birthed from a shared passion for quality timepieces and a desire to out deliver our competitors.” Other advertisers featured on this fake watch face site include Verizon, State Farm Insurance, IBM Cloud Services, SAM Mobile and others.

Gearfaces offers this disclaimer before downloading these unlicensed “theme” apps:

Use and Re-Use of Themes or Theme Parts: Using the themes for personal use is ok. Using or re- using the themes or theme parts without noticing the original creator of the watch-face is strictly prohibited.

Despite this first release of official watch faces, many fakes have been out on Google Play for some time. Here are some Sony “inspired” watch faces which have been available since August, with thousands of downloads at about a dollar each.

The message for brand owners is clear- constant monitoring of u-marketplaces is vitally important for the safety and security of your brands, as well as your revenues. Drop us a note for a free consultation.

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