At its annual product showcase last week, Apple Inc. unveiled with great fanfare its new Apple TV set-top box. Apple proclaims that the overall experience of TV has continued to stagnate- until now!
It’s all about apps.
Apple’s website boldly states: “Apps are the future of television. Think about it. On your mobile devices and computers, you already use apps… and that’s exactly where TV in the living room is headed. Apps have liberated television.”
It is important to note that for the first time Apple made public its developer’s kit for Apple TV. This is terrific news for all sorts of entertainment companies, opening an exciting new marketplace for consumers and greatly expanding the number and variety of apps for their enjoyment. Unfortunately this also means that there will soon be pirated apps available too- stealing from popular brands to create knockoff apps that infringe on their IP.
IP Lasso will continue to follow these developments and will monitor the new platform as it develops for our clients. If you have any questions about Apple TV apps or any of the u-marketplaces IP Lasso monitors, please give us a call.