TechCrunch reported this week that Phil Schiller, head of Apple’s App Store, responded via Twitter to complaints that spam apps and rip-offs were appearing in the “New” and “What’s Hot” sections of the App Store.
The report notes:
“The issue has to do with the App Store’s algorithm, which recommends new apps and games to try, based on new releases and what’s trending on the App Store. However, the problem is that instead of picking out great and engaging new titles, the algorithm had been picking up a variety of applications which are copycat versions of the popular “2048” game. In fact, the featured “Puzzle” section on the iTunes App Store was filled with these rip-off versions, which prompted several angry tweets.”
We all know that there are large numbers of rogue apps in all of the app stores. This situation, where the App Store goes so far as to recommend the rogues to the consumer, is particularly concerning.
The article notes that if this was an isolated incident, “developers would be more forgiving…”. But the App Store has known of these issues with rogue apps for some time, and more action needs to be taken. Schiller publicly acknowledged on twitter that this problem exists and that he would address it.
We will continue to monitor this situation and let you know if he does. In the meantime, if you are a brand owner concerned about IP infringement on the Apple App Store or any of the other 30+ platforms we monitor worldwide for abuse, give us a call or send us a note for a free Brand Report.