The Hotels.com™ Mobile Travel Tracker released a study showing the impact mobile devices are having on hotel booking and travel behaviors.
The study “reveals that as mobile usage continues to grow and smartphones keep getting smarter, they’re shaping our travel mind-sets more than ever before, with almost a third of people admitting they book more trips than ever thanks to mobile.”
The study also showed that 42% of individuals have booked a hotel using a smartphone, and that mobile devices are the number one travel accessory.
According to the stats, the five most important factors for people using a mobile app or website to book a hotel are:
- 54% said the right payment method must be offered
- 48% looked for genuine guest reviews
- 48% said the price must offer the best value
- 46% wanted detailed information
- 43% wanted to see plenty of hotel photos
The Hotels.com Mobile Travel Tracker is a global study of 9,200 travelers across 31 countries.
With many hotel chains allowing their independent franchise operators the ability to create their own apps, this growing use of apps for hotel bookings could become a real compliance challenge.