The Wall Street Journal reported this week that Alibaba’s Jack Ma almost endorsed pirated goods by commenting that fakes were sometimes better quality than originals.
“The problem is the fake products today are of better quality and better price than the real names,” he said at Alibaba’s investor day in Hangzhou. “They are exactly the same factories, exactly the same raw materials but they do not use the names.”
Of course these comments created a storm of protest from luxury brand owners, who for years have complained about counterfeit goods on Taobao, a popular Chinese website. But the problem doesn’t end with hard goods.
In our experience working with clients, we’ve found that an extraordinary number of apps on Alibaba’s app store, 25pp, are pirated. Here is just one example of a pirated Angry Birds app.
The article mentioned that Mr. Ma said that “while these copycatters have always existed in China, the internet has made it easier for these Chinese producers to connect with customers and sell their products.”
This is exactly why brand owners need to be vigilant and constantly monitor their IP. At IP Lasso, we work very hard every day to make sure brand owners do not end up in the situation where their apps are pirated. For a free brand report or demonstration, please contact us.