Apps Dominate Path To Purchase

29 Sep 2016
by David Jannetta
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A few weeks ago we wrote about research showing that smartphone apps accounted for 50 percent of the time Americans spent online, now eclipsing all other digital media platforms combined.

Now, research firm Criteo has released a report that discovered mobile sales grew by 30% in the U.S. during the first half of 2016 compared to last year, and now represent 52% of all eCommerce sales.

The report noted:

  • For the first time ever, smartphones delivered the majority of mobile transactions in every major global market.
  • Smartphones continue to dominate US retail mobile transaction share by volume with 67 percent of transactions – representing a 26 percent growth rate year-over-year.

Criteo’s EVP of Marketing Elie Kanaan said:

“Mobile commerce has reached a turning point and is surpassing desktop purchasing as retailers continue to evolve their mobile shopping platforms. Retailers need to create a truly seamless mobile and cross-device experience and be prepared to engage with users no matter where they are along the path to purchase. Brands that master the mobile trend will have a head start on competitors and the momentum to lead the pack through the shopping seasons ahead.”

As brands continue to see enormous growth in usage and sales through their mobile apps, it is vitally important for them to continually monitor the mobile marketplaces for fraud and abuse of their intellectual property. For a free brand report or consultation, please drop us a note.

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