At the recent WWDC, Apple debuted its overhauled App Store, unveiling an all-new interface with a new focus on discovery and “how-tos”. The main feature is a landing page that highlights just one new app every day, which opens the possibility for new and upcoming developers to get huge boosts from Apple itself when and if they’re able to get the featured spotlight.
This week, Google announced the expansion of its Play Store with the launch of Android Excellence. The new collections will showcase apps and games that deliver improved user experiences on Android, use many of Google’s “best practices”, and “have great design, technical performance, localization, and device optimization.” Android Excellence collections will refresh quarterly and can be found within the revamped Editors’ Choice section of the Play Store – which includes app and game reviews curated by their editorial team.
As these two dominant app stores continue to evolve, IP Lasso will keep up with the evolution to insure we can effectively monitor any updates or additions on behalf of our clients.
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