Apple App Store Turns 10 This Week

13 Jul 2018
by David Jannetta
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Apple introduced the App Store on July 10, 2008 with 500 apps, and over the past 10 years it has sparked the advancement of innovation across many industries. Apple claims that the most significant milestones over the past decade define “how the App Store democratized software distribution and transformed how we live every day.”

CNET reported that today, “500 million people from 155 countries visit the App Store each week. There are more than 2 million apps available for download, roughly 1.3 million of them designed specifically for the iPad. Developers are making big money — more than $100 billion as of June 2018 — selling apps.”

Here are five ways that CNET says the App Store changed phones as we know them:

  • It turned the iPhone into a must-have device and inspired scores of clones
  • It made phones more than phones – they’re high tech Swiss Army knives
  • It created entirely new businesses – think Uber and Instagram
  • It took gaming mainstream- no need to buy expensive consoles
  • It turned mobile video into a key way to communicate – think FaceTime & YouTube

Of course, with this tremendous growth, combined with the large stores rolled out since the Apple App Store debut (such as Google Play and Windows), the rise in fraud and malware in the app stores has also been significant. At IP Lasso, we have been fighting the fraudsters and blogging about their scams since 2012. We continue to improve our technology and expand our coverage to help protect some of the most valuable brands in the world.

If you would like a free report on how your brand is being represented globally in the app stores and on social media, just send us a note here, and we’ll set up a brief demonstration.

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