Thirty percent is quite a large chunk of just about anything, especially when it’s out of revenue. However, thirty percent of revenues is just what Google takes out of any app revenue generated on its world famous platform, the Google Play Store.
This cut of revenue is precisely what scares away many aspiring game developers, and now Epic Games can be added to that list.
After the long-awaited Android release, the popular ‘Fortnite’ creators are rolling out their hit game on their own website, rather than on the Google Play Store, in order to retain all of the revenue it generates.
While possibly a good move financially, this decision could influence many game devs to do their own launches on platforms rather than Google Play. This opens the door to counterfeit apps being released under the names of more popular apps and games, effectively stealing their IP and damaging their brand in the process.
Read more about Epic’s pivotal decision here. To better understand how counterfeits are affecting your brand, contact IP Lasso for a free landscape report.