A Global Commerce Review from Criteo recently highlighted that Apps had the biggest share of e-commerce transactions in Q4 2017 among North American retailers with shopping apps.
This means retailers must go beyond investing in mobile commerce and focus on building apps. The report notes:
- Apps account for 66% of mobile sales
- Mobile apps were the most popular e-commerce channel in Q4 2017
- In North America, the conversion rate on shopping apps is more than 3 times higher than it is on mobile
- Mobile is the majority of transactions for retailers with a shopping app – Apps share of global e-commerce transactions reached 46% in the quarter, up 48% year over year
With this tremendous growth of shopping apps, one thing is certain: the threat of counterfeit apps will rise. […]