The targeted apps are generally counterfeit and take the form of a knock off of a popular game, movie character, or any number of major brands. These fake apps turn up alongside legitimate apps, which makes them hard to spot if you’re not doing a thorough analysis.
The Next Web noted:
“One of the most common gripes among Android developers — aside from segmentation issues — is that of a crowded marketplace that makes it difficult at times to find what you’re looking for. […]