News

19 Jul 2017
by David Jannetta
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A $6 Trillion App Marketplace?

App Annie’s latest market forecast projects an astounding $6.35 trillion app economy by 2021. The company’s data shows that in 2016, the total app spend was $1.31T across the three major types of monetization: all mobile app stores, in-app advertising and mobile commerce.

The app user base is also expected to see a significant rise. App Annie says the global app user base was 3.4 billion in 2016, but will come close to doubling by 2021, when it predicts 6.3 billion users.

Average spending across the app industry will also increase. According to App Annie, the average in 2016 was $379 per person, but by 2021, the prediction is for the average to reach $1,008 per person. […]

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29 Jun 2017
by David Jannetta
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More Malware Infected Apps Found In Google Play

Just last week we wrote about a malware called Xavier, embedded in popular Google Play Store apps, that steals and leaks user’s information.

Now comes word that a family of Android malware called Ztorg has been able to “sneak past Google’s automated malware checks almost 100 times since September,” according to a report in Arstechnica.

The report went on to note:

Most Ztorg apps are notable for their ability to use well-known exploits to root infected phones. This status allows the apps to have finer-grain control and makes them harder to be removed. […]

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22 Jun 2017
by David Jannetta
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Google Play Store Infected With 800+ Malware Apps

The TrendLabs Security Intelligence Blog recently disclosed a Trojan Android ad library called Xavier that silently steals and leaks a user’s information.

The malware is embedded in popular free apps such as wallpapers and photo editors, and has been downloaded millions of times.

Don’t let your brands be used to pass on this kind of malware. Contact us here for a free brand report, and learn how we can help protect your IP.

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15 Jun 2017
by David Jannetta
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Apple and Google Revamp App Stores

At the recent WWDC, Apple debuted its overhauled App Store, unveiling an all-new interface with a new focus on discovery and “how-tos”. The main feature is a landing page that highlights just one new app every day, which opens the possibility for new and upcoming developers to get huge boosts from Apple itself when and if they’re able to get the featured spotlight.

This week, Google announced the expansion of its Play Store with the launch of  Android Excellence. The new collections will showcase apps and games that deliver improved user experiences on Android, use many of Google’s “best practices”, and “have great design, technical performance, localization, and device optimization.” Android Excellence collections will refresh quarterly and can be found within the revamped Editors’ Choice section of the Play Store – which includes app and game reviews curated by their editorial team. […]

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17 Apr 2017
by David Jannetta
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Mobile App Economy: Worth $139 Billion in 2021

As the app economy continues to flourish, App Annie predicts major gains in the next five years in its recently released forecast for 2021. Its 2021 estimate of $139 billion is up considerably from the $82.2 billion estimated revenue for 2017.

 

app annie economy

 

Apple’s iOS App Store is projected to continue to be the number one app store for the next five years, and is on pace to generate more than $60 billion in 2021. However, App Annie says that by taking all the Android application stores into account, the overall consumer spend for Android should pass iOS this year. […]

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10 Apr 2017
by David Jannetta
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Android Overtakes Microsoft Windows For Total Internet Usage

Android Overtakes Microsoft Windows For Total Internet Usage

According to a StatCounter report, Google’s Android has overtaken Microsoft Windows for the first time as the world’s most popular operating system (OS) in terms of total internet usage across desktop, laptop, tablet and mobile combined.

Google’s phone platform represented 37.93 percent of tracked internet activity in March, edging out Windows’ 37.91 percent.

“This is a milestone in technology history and the end of an era,” commented Aodhan Cullen, CEO, StatCounter.  “It marks the end of Microsoft’s leadership worldwide of the OS market which it has held since the 1980s.  It also represents a major breakthrough for Android which held just 2.4% of global internet usage share only five years ago.”

 

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09 Mar 2017
by David Jannetta
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WSJ:  Fake Goods on Alibaba Hurt U.S. Small Businesses

Alibaba: “It’s a brand’s responsibility to protect its own brand.”

IP Lasso: We can help.

A recent Wall Street Journal article noted Alibaba’s Taobao was reinstated on a list of notorious marketplaces for fakes in December due in part to “the challenges right holders experience in removing and preventing illicit sales and offers of such goods,” said the U.S. Trade Representative’s office, which maintains the list.

The USTR, in its December report, said Taobao’s expedited takedown program “reportedly remains out of reach,” especially for small- and medium-size businesses, because of stringent eligibility requirements. […]

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16 Feb 2017
by David Jannetta
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Google Set to Remove Millions of Play Store Apps Next Month

The Next Web recently reported that Google has started warning developers that their apps have been flagged for a lack of an adequate privacy policy.

The targeted apps are generally counterfeit and take the form of a knock off of a popular game, movie character, or any number of major brands. These fake apps turn up alongside legitimate apps, which makes them hard to spot if you’re not doing a thorough analysis.

The Next Web noted:

“One of the most common gripes among Android developers — aside from segmentation issues — is that of a crowded marketplace that makes it difficult at times to find what you’re looking for. […]

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03 Feb 2017
by David Jannetta
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Demand Surges in India & China For Google Play and iOS Apps

According to a recent BBC report, India jumped ahead of the US to become the nation that downloaded the most apps from Google’s Play Store in 2016, according to analytics firm App Annie.

The report also claimed “that China became the biggest source of revenue for Apple’s iOS App Store for the first time.” It went on to note:

“Google and Apple both take a cut of software sales and in-app fees from third-parties that publish on their respective platforms. Their differing successes are explained by the fact that Google Play does not operate in China, while iPhones have a much smaller share of the Indian market than they do in most other countries.”

App Annie said more than 90 billion apps were downloaded via the two stores over the year. […]

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06 Jan 2017
by David Jannetta
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A New Year Brings More Spam From Fake Financial Apps

India’s Prime Minister Narendra Modi recently announced the launch of a new BHIM mobile app which enables citizens to make digital payments and transactions.

Newsite BGR wrote that “Since its launch, the Android app has been gaining popularity with more than 3 million downloads and has also hit the top charts on the Google Play Store. While the app is growing in popularity, the Play Store is getting flooded with multiple fake versions of the BHIM app.”

Actually, over 40 fake versions of the financial transaction app appeared on the Store within a few weeks, with hundreds of thousands of fakes downloaded by unsuspecting users. […]

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