Our increasingly mobile society relies heavily on smartphones, tablets and the availability of apps from the major online marketplaces. Some developers have taken this opportunity to turn a quick profit by using images, video, sounds and other media content of recognizable brands to promote their own mobile app. These apps result in lost revenue and present a privacy risk for some of the world’s most recognizable companies.
As Michael Graham points out in his articleProtecting Copyrighted Works in the Mobile App Space, well-known content creators like Pepsi Co. and Porsche must make a concerted effort to protect their intellectual property on mobile app marketplaces. […]